In a quest to get its historically gay vibe back, Atlantic City’s first openly gay mayor will designate an official gay beach Monday afternoon.

The beach, at Park Place, is the site of the original gay beach, back before casinos when gays crowded New York Avenue bars, created rituals around the Miss America pageant, and lived and summered in and around Snake Alley, a winding series of side streets that connect New York Avenue and Kentucky Avenue in the city’s north section.

In addition to the official designation of the LGBT friendly beach, Atlantic City Mayor Don Guardian will also announce three LGBT events coming to the resort, which has been marketing to gays and lesbian tourists in recent years.

Jeff Guaracino, a marketing specialist with the Atlantic City Alliance, a casino-funded marketing agency, said the hope is that people in the LGBT community will “not only visit Atlantic City but also open businesses here and also buy primary and secondary homes in Atlantic City.”