Steve Wynn – Up On The Roof at ENCORE – Yes, Thats Really Him!
has continually raised the bar in Las Vegas. I had the honor of meeting Mr. Wynn at the Grand Opening Party for Siegfried and Roys Secret Garden at the Mirage in 1997. I was lucky enough to work for Siegfried and Roy as a freelance writer for 8 years, up until Roy’s unfortunate accident.
After the Miarge, Wynn went on to develop BELLAGIO, then WYNN, and most recently ENCORE! Everytime outdoing himself! On our most recent trip to Las Vegas, we were able to stay at Encore. And on the TV in the room, you see this video of what appears to be Mr. Wynn, sitting ON TOP of Encore! It must be a blue screen, you say to yourself!
Often it’s the question on the tip of every guest’s tongue from the moment he or she checks in, asked of bellmen and bartenders, front-desk clerks and dining reservationists: “Was Steve really up there?”
The answer—whether you’re speaking of Wynn or Encore, it should be noted—is an unequivocal yes. Steve Wynn did indeed stand, and then later sit, atop the roof of each of his resorts for the filming of their respective commercials. No stuntmen, no stand-ins, no computer-generated trickery was needed or requested; from the moment the idea was conceptualized, Wynn was passionate about performing this “stunt” himself, knowing the “did he or didn’t he?” element would inspire plenty of conversation. And so in the first spot, which debuted months before his eponymous resort opened in April 2005, Steve Wynn stood on the roof and announced, “This is my new hotel, the only one I’ve ever signed my name to,” before the camera, mounted on a helicopter, pulled back to reveal the glistening bronze building.
Given the considerable buzz surrounding the first ad, Wynn knew that Encore’s commercial, which debuted just prior to the resort’s December 2008 opening, had to take the concept to a new level. Wynn enlisted director Brett Ratner, best known for the Rush Hour series and X-Men: The Last Stand, and together the pair conceived the idea of sitting Wynn on the very precipice of Encore, 48 stories and 675 feet in the air, his legs dangling over the edge at the highest point of his now-signature swoop. Ultimately, Wynn knew he had to up the ante for his Encore announcement, and we’re sure you’ll agree that he succeeded!
* Steve Wynn marked the opening of Encore Macau , his new, all-suites boutique hotel in Macau, with a fireworks spectacular yesterday.
Steve lit the first fuse in Macau to start the display at exactly 8:08 p.m Friday evening, the number for success and good fortune, illuminating the skies above Encore and its sister resort Wynn Macau in an extravagant 10-minute performance.
Thousands of people stood along the Nam Van Lake and Taipa shoreline to witness the production!