Gay Maui SunSeeker Resort Featured on HOTEL IMPOSSIBLE Dec. 17th
What’s a hotel operator to do when business is struggling? Hire Anthony Melchiorri, one of the most sought after hotel “fixers” in the country.
Second season of ‘Hotel Impossible’ features a Maui, Hawaii resort that caters to the LGBT clientele.
Hotel fixer Anthony Melchiorri, star of Travel Channel’s “Hotel Impossible,” comes to the rescue of the Maui Sunseeker LGBT Resort. The episode featuring the transformation of the resort, its first resort property in the beautiful state of Hawaii, premieres on December 17 at 10:00 p.m. ETPT on Travel Channel.
LGBT Resort is located right on the sunny shore in Kihei on the island of Maui, the boutique resort currently has 26 well-appointed guest rooms and suites. An adults-only property, the Maui Sunseeker welcomes all, but caters to the LGBT clientele. With such a narrow client focus, Melchiorri works with Chuck Spence, Owner of the Maui Sunseeker, on the marketing strategy and allocation of resources to improve the property.
The hotel presented a unique problem as it receives rave reviews from its clientele but struggles with its occupancy and related cash flow, hence the marketing strategy focus. Designer Blanche Garcia joins Melchiorri to upgrade the rooftop deck. “It was eye opening for all involved in this show” laughs Spence, “for us from a business perspective and for the cast when they discovered the clothing optional hot tub”.
If there is one reason for Maui’s enduring popularity it is it’s
diversity — the island’s uncanny ability to dazzle and soothe almost at
the same time.
The second largest island in the Hawaiian chain, Maui
is 48 miles long and 26 miles across with a land area of 729 square
Maui Sunseeker LGBT Resort is the place on Maui where you can feel free
to be yourself. Welcoming all, but catering primarily to the gay and
lesbian traveler, we are the largest gay owned and operated hotel in
Hawaii serving the gay and lesbian market. Maui Sunseeker is the perfect place for gorgeous
Pacific Ocean views, seasonal whale watching and magical Maui Sunsets.